Research on the Influence of Market Knowledge Transfer on Product R&D Capability

In order to study the effect of market knowledge transfer to product R&D capability, a relational model of market knowledge transfer, corporate culture and product R&D capability was constructed and verified by using structural equation methodology analysis and hierarchical regression model based on the survey data of 250 enterprises, the results indicate that market knowledge sharing capacity, market knowledge transfer channels and market knowledge absorbing capacity have a positive influence on product R&D capability, while supportive culture and creative culture can strengthen the influence.