Application of Classification Data Mining in Financial Customer Relationship Management

The paper studies the method and area of application of data mining in enterprises, analyzes the necessity of classification for finance customers, and introduces the method of customer classification. A decision tree algorithm is developed based on the ID3 algorithm and applied it to a real project. A two layer software structure for the visualization of classification data mining is used in the project. The method has been applied in a banking CRM system. User's response is positive, and it has helped a lot to the enterprise in decision support areas.