Heuristic Way of Finding Association Rules Based on Similarity

To find the association rules of concern to clients among numerous discovered association rules, it is not enough to rely simply on the minimal support and minimal confidence. The similarity into the template method is introduced, which finds the rules of concern by pruning. A heuristic way of finding association rules is presented, based on similarity. This method well tackles these unreasonable pruning problems that owe themselves to illegibility in descriptions in the template method.