Abstract: Contemporary discussions on desire often revolve around desires for consumption and enjoyment. Although Marx’s “Der Bereicherungssucht” (the desire for enrichment) persists in the contemporary era, it has yet to receive sufficient attention. Different interpretations of the historical evolution of “Der Bereicherungssucht” have failed to clarify the transformation between three pairs of contradictions: desire and reason, asceticism and hedonism, and the miser versus the capitalist. Marx reconstructed capitalism’s development through the disintegration of natural economies by commodity economies, mercantilist capital accumulation, and the reshaping of industrial production from the perspective of historical materialism, explaining how the logic of capital sequentially achieves the consistency of desire and reason, the convergence of asceticism and hedonism, and the transformation from miser to capitalist during its development. In this process, the desire for enrichment is absolutized into the endless pursuit of value accumulation in production, and the subject of desire shifts from the individual to the social relations represented by capital. The individual’s desire to consume and enjoy everything is reawakened, becoming a component in capital’s drive toward accumulation supported by digital technology. Faced with new forms of desire, overestimating subjective initiative and dogmatically believing in economic laws are both unhelpful in responding to the structural forces underlying contemporary individual desires. The resolution of individual desires requires “Aufheben” supra-individual economic power under the historical conditions created by capital.