Abstract: Based on the prospect theory, this article started from the general mechanism of framing effect, used the fuzzy-trace theory to discuss the behavioral decision of customers with framing effect, also analyzed the influence of different frames to customers'psychological utilities, and applied the results to the capacity control model of airline revenue management, in which the biases occurred because of framing effect were studied, thus provided theoretical foundation for the improvement of airline revenue management system. Meanwhile, with online questionnaire, it verified that the customers generated preference reversals to the tickets with same level and price in the process of tickets decision making due to the different presentations of tickets, which was enlightening to the design and advertisement of airline tickets product.